The Ultimate Face Serum Guide: Daytime and Nighttime Routines Explained

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A face serum is a lightweight, fast-absorbing liquid packed with active ingredients designed to address specific skin concerns, such as hydration, brightening, anti-aging, or acne prevention. Unlike heavier creams, serums penetrate deeper into the skin, delivering concentrated ingredients for optimal results.

Daytime Use

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Using a lightweight hydrating serum in your morning routine can help protect and prepare your skin for the day ahead.

For Dry Skin

Dry skin benefits from serums rich in hydrating ingredients like squalene and avocado oil. Look for a serum that has brightening and protecting properties, helping keep your skin hydrated and radiant throughout the day.

For Oily Skin

If you have oily skin, don't be afraid of using serums! Oily skin types should look for lightweight, non-comedogenic serums with ingredients to control oil production.

Nighttime Use

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Nighttime is when your skin undergoes repair and regeneration. Using a nourishing serum before bed can enhance this natural process.

For Aging Skin

Aging skin benefits from serums containing ingredients like bakuchiol, which promote collagen production and skin renewal. Opt for bakuchiol as a gentle alternative to retinol, perfect for nighttime use to help reduce fine lines and improve skin texture.

For Sensitive Skin

Sensitive skin types should opt for serums with soothing ingredients reduce irritation and inflammation.

How to Apply Face Serum

  1. Cleanse: Start with a clean face to ensure maximum absorption of the serum.
  2. Tone: Optionally, apply a toner to balance your skin's pH.
  3. Serum: Apply a few drops of serum to your face and neck, gently patting it into the skin.
  4. Moisturise: Follow with a moisturiser to lock in the serum's active ingredients.
  5. Sunscreen (Daytime): Finish with sunscreen in the morning to protect your skin from UV damage.


Incorporating a face serum into your skincare routine can significantly enhance your skin's health and appearance. Choose the right serum for your skin type and use it consistently for the best results. Whether it's for daytime radiance or for nighttime repair, serums offer targeted solutions for a variety of skin concerns.

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