Maximising Benefits: The Best Times to Use Face Serum

best time to use face serum

In the quest for radiant, youthful skin, face serums have emerged as a cornerstone of skincare routines worldwide. But when is the best time to apply face serum to reap its maximum benefits? This article delves into the optimal timing for serum application, ensuring your skin receives the full spectrum of advantages from these potent elixirs.

Understanding the Importance of Timing in Skincare

Your skin's needs vary throughout the day due to exposure to different environmental factors and its own natural rhythms. By aligning serum application with these needs, you can amplify the product's effectiveness.

Morning Serum Application: A Shield Against Daily Stressors

Starting your day with the right face serum can significantly enhance your skin's defence against daily aggressors such as UV rays, pollution, and stress. For instance, Karmic Skin’s Skin Brightening Serum is infused with ingredients like Saffron and Ashwagandha, which not only hydrate but also protect against environmental damage.

Table: Morning Serum Benefits



UV Protection

Antioxidants combat free radicals from sun exposure


Maintains moisture levels throughout the day

Pollution Defence

Creates a barrier against environmental pollutants

Consistency is Key

Regular application amplifies benefits

Product-Specific Timing

Tailoring application time to specific serum ingredients

Night-time Serum Application: Enhancing Skin's Natural Repair Process

Your skin undergoes a natural repair and rejuvenation process while you sleep. Applying anti ageing serums like the Moonlight Serum at night supports this process. Rich in Bakuchiol, a natural retinol alternative, it works overnight to reduce signs of ageing and refresh the skin. 

Night-time Serum Advantages
  1. Enhanced Collagen Production: Aids in skin repair and reduces fine lines.
  2. Intensive Hydration: Overnight serums provide deeper hydration.
  3. Skin Rejuvenation: Supports cell turnover for a brighter complexion.
Best Practices when Using Face Serums
The Right Order of Application: Maximising Absorption

For serums to work effectively, they need to be applied in the correct order. Post-cleansing, apply your serum before heavier products like moisturisers or oils. This ensures that the active ingredients are absorbed deeply into the skin. Karmic Skin’s Pot of Gold Daily Cleanser is a perfect start to your routine, providing a clean canvas for serum application.

Consistency: The Secret to Lasting Results

Regular application of serum, both in the morning and at night, is crucial for sustained benefits. Consistency ensures that the active ingredients in products like the Richie Rich Nighttime Moisture Balm continually nourish and protect your skin.

Benefits of Consistent Serum Use
  • Continuous Skin Nourishment
  • Steady Improvement in Skin Texture
  • Gradual Reduction of Skin Concerns like Dark Spots
Tailoring Application to Specific Serums

Different serums are formulated with specific goals in mind. For instance, vitamin C serums are best used in the morning for their antioxidant properties, while hydrating serums are more beneficial at night.


Understanding the best times to apply face serum is key to unlocking its full potential. Whether it's the protective qualities of a morning application or the restorative powers of a night-time routine, timing plays a pivotal role. By following these guidelines and incorporating products like those offered by Karmic Skin, you're well on your way to achieving healthier, more radiant skin.

Table: Key Takeaways



Morning Serum Application

Enhances protection against environmental aggressors

Night-time Serum Routine

Supports skin repair and rejuvenation during sleep

Correct Order of Application

Ensures maximum absorption and effectiveness

Consistency is Key

Regular application amplifies benefits

Product-Specific Timing

Tailoring application time to specific serum ingredients

Reading next

serum layering guide
Vegan skincare products