7 Best Practices for Cleansing Your Face: the expert's Dos and Don'ts

7 Best Practices for Cleansing Your Face: the expert's Dos and Don'ts

Cleansing your face is the bedrock of a stellar skincare routine. Amidst the sea of advice flooding our screens, pinpointing the most effective cleansing methods can seem like a daunting task. Here’s a guide to simplify the complexities of facial cleansing, offering you seven expert-vetted strategies to elevate your skincare regime. Whether you're warding off the chill of the British winter or shielding your skin from urban pollutants, our recommendations are here to ensure your complexion stays glowing, radiant and healthy with hydrating cleansers.

Understanding Skin Type:

Identifying your skin type is pivotal in curating a cleansing routine that harmonises with your complexion's unique requirements. We craft products that cater to the diverse needs of oily, dry, combination and sensitive skin types with an array of natural ingredients. By infusing our cleansers with plant-based elements like aloe vera for soothing hydration, tea tree oil for its antibacterial properties and sweet almond oil for improving skin elasticity, we ensure that every skin type receives tailored, nurturing care.

Choosing the Right Cleanser:

Selecting the ideal cleanser is crucial for maintaining a radiant complexion. By harnessing the potency of natural ingredients, we offer an array of cleansers designed to align with the natural pH balance of your skin, catering to every type from oily to sensitive. Our formulations are rich in plant-based extracts like grapeseed oil which has anti-inflammatory properties and reduces acne and eczema. Coconut oil for dry parched skin replenishes moisture. Using lukewarm water in your cleansing routine complements our gentle cleansers in preserving the skin’s essential oils and preventing dehydration, thereby nurturing your skin with the tenderness it deserves.

Incorporating Exfoliation:

This is essential for sloughing away dead skin cells and encouraging healthy cell turnover. We offer a balanced approach to exfoliation that caters to the unique needs and sensitivities of your skin. For instance, to remove make-up, our Clean as a Whistle cleanser does the job perfectly! With ingredients like jojoba oil, it softens the skin and prevents flakiness, improving the elasticity of the skin. Turmeric root oil has antifungal and antiseptic properties which help to deep cleanse the skin. Our Pot of Gold cleanser is suitable for all types of skin. It contains lemon peel oil which works two ways - cleanses skin and removes dead skin cells. Determining the frequency of exfoliation depends on your skin's individual response, as you aim for a glowing, rejuvenated complexion.

Moisturising after Cleansing:

After cleansing, moisturising is a vital step in any skincare routine, crucial for maintaining a healthy and hydrated complexion. It acts as a protective barrier, sealing in the moisture while nourishing the skin. Our moisturisers are crafted with natural, vegan ingredients to suit various skin types. Richie Rich Rich moisturiser caters to dry skin and contains natural oils like sunflower seed oil which hydrates, soothes and protects the skin. It helps to remove dead skin cells and reduces wrinkles. The daytime moisturiser Top of the Morning is ideal as a base for make-up, and it has antioxidants with mineral SPF15. Our Sleepytime Gelly is a night moisturiser, which restores essential lipids, wrestles against wrinkles and helps fade scars and age spots. The Safflower seed oil it contains reduces redness and irritation, resulting in clearer skin. Whether you have oily, dry, or sensitive skin, selecting the right moisturiser tailored to your specific needs is essential.

Protecting your Skin Barrier:

Safeguarding your skin barrier is of utmost importance. It is a critical shield against environmental aggressors and requires meticulous care to maintain its integrity. Understanding this barrier involves recognising its role as your skin's frontline defence, preserving moisture and providing protection from pollutants and microorganisms. To support this vital barrier, we prioritise ingredients renowned for their nurturing properties. A key component is Tocopherol (vitamin E) which deeply hydrates and reinforces the skin's natural resilience, ensuring it remains robust and healthy.

Cleansing Through The Seasons:

Adapting your cleansing routine to the ever-changing seasons is crucial for maintaining optimal skin health. The needs of your skin change as temperatures fluctuate, During colder, drier months, opt for a gentle cleanser that won't strip away essential oils, leaving your skin parched and irritated. Look for ingredients like nourishing coconut oil, glycerin and hydrating shea butter, which are all found in our cleansing products. These natural ingredients work harmoniously to cleanse the skin while providing essential moisture and protection against harsh environmental elements. Conversely, in warmer, more humid weather, a lightweight, gel-based cleanser can help to effectively remove excess oil and impurities without clogging pores. By adjusting your cleansing routine seasonally and incorporating products rich in beneficial natural ingredients, you can ensure that your skin remains balanced, radiant, and healthy all year round.


Navigating the don'ts of face cleansing is as critical as following the dos.

  • Over-washing is a key factor. Also, hot water should not be used. These are common mis-steps that can lead to the stripping away of vital natural oils, leaving the skin feeling dry and sensitive. Our gentle, natural ingredient-infused cleansers are designed to cleanse effectively without compromising the skin's integrity.
  • Harsh exfoliants with high alcohol content and strong fragrances are also a no-go; instead, we advocate the use of non-toxic products with soft, natural exfoliating ingredients like castor seed oil, which has antibacterial properties and is ideal for acne-prone skin. Our gentle cleanser, Rooby Dooby Doo, is perfect for this type of skin. It supports the natural skin barrier against roughness and irritation.
  • Additionally, don’t neglect the neck and décolletage—areas often forgotten in daily skincare routines but essential for a complete and nurturing approach.


Adhering to these seven best practices for cleansing your face is important for achieving and maintaining a radiant complexion. We advocate a holistic approach to skincare that prioritises the use of natural ingredients known for their efficacy and gentleness on the skin. Our products harness the power of botanical extracts to provide your skin with the nourishment it deserves. By following expert dos and don'ts, including selecting the right cleanser for your skin type, avoiding harsh chemicals and maintaining consistency in your routine, you can unlock the full potential of your skincare regimen. Trust in our expertise and embrace these practices with confidence, knowing that you are on the path to unveiling your healthiest, most radiant complexion yet.

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